Google Analytics is a robust, dependable, and intuitive web analytics solution. It’s the right analytics product for publishers of any size and with any web analytics budget. Its e-commerce and AdWords integrations are seamless and thorough. We’ve used Google Analytics at NESN as we’ve grown NESN.com’s monthly user count from 30,000 in 2008 to over 2.5 million in 2013. Google Analytics has been the right product at every stage of our growth. I’ve run multivariate testing through it, used it to determine correlations between referral growth and unique user growth, and turn to it more and more for its real-time site analytics.
If your company uses Google Analytics, I encourage you to visit Google’s Conversion University for classes in Google Analytics. It’s a great way to reinforce your working knowledge of Google Analytics and to learn advanced techniques, including virtual pageviews and event tracking. If you’re ready for a challenge, head to the Google Testing Center and take the Google Analytics IQ certification exam. It’s a insightful way to spend an afternoon.