Another Data Point in Digital Media Revenue

Paul Yanover's departure from Disney Online offers another digital media revenue data point.  Disney Online is a universally popular collection of sites with 36 million unique users per month and $60 million in revenue per year, according to PaidContent.org.  The revenue per month per visitor to Disney.com and its related sites is about $0.14.  For perspective, these sites are also intended for marketing the Disney brand, and they skew much younger than the average digital media site. 

Digital media is a viable business when content is produced efficiently and accountably. The technology used to support content production is important, yet always secondary to the content itself. The marketing value of a site must be considered if marketing's the goal, and Disney has likely assigned that value to Disney.com to make the revenue model work.

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