Paul Yanover's departure from Disney Online offers another digital media revenue data point. Disney Online is a universally popular collection of sites with 36 million unique users per month and $60 million in revenue per year, according to PaidContent.org. The revenue per month per visitor to Disney.com and its related sites is about $0.14. For perspective, these sites are also intended for marketing the Disney brand, and they skew much younger than the average digital media site.
Digital media is a viable business when content is produced efficiently and accountably. The technology used to support content production is important, yet always secondary to the content itself. The marketing value of a site must be considered if marketing's the goal, and Disney has likely assigned that value to Disney.com to make the revenue model work.