mrhall@mrhall.com
1-202-253-1266
Senior digital product leader with over a decade of experience in building and leading profitable digital media businesses. Skilled networker with connections to decision makers in digital media, marketing, sports, and entertainment. MIT computer scientist with industry-leading technical acumen and demonstrated success at digital innovation. Experienced in new business development, digital analytics, digital sales, native advertising, and cross-platform marketing. Areas of expertise include:
❏ Business Strategy
❏ Change Management
❏ Content Strategy
❏ Contract Negotiation
❏ Digital Analytics
❏ Digital Strategy
❏ Financial Modeling
❏ Marketing Strategy
❏ New Business Development
❏ Product Development
❏ Sales Strategy
❏ Strategic Planning
Senior Vice President, Digital | NESN | Cable television network | 2015 – Present
Serve as general manager of digital at NESN, the billion-dollar sports television network owned by the Boston Red Sox and Boston Bruins. Oversee NESN’s digital P&L, operations, product, and monetization. As SVP, negotiated new syndication partnerships leading directly to the growth of NESN’s digital revenue. Serve as one of NESN’s top three officers. Key accomplishments:
❏ Increased NESN’s digital audience to 15.3MM uniques/mo., ranking in the Top 12 U.S. sports websites.
❏ Developed national content syndication partnerships with FOX, NPR, TMZ, and the UFC.
❏ Increased NESN’s digital revenue by 670% over a five-year period.
❏ Launched NESNgo, NESN’s 24/7 live streaming service, for viewers on web, Android, and iOS.
❏ Launched NESNgo VR, NESN’s virtual reality experience for select Boston Red Sox telecasts.
❏ Launched NESN Fuel, NESN’s automotive brand, reaching 1.5MM monthly unique visitors.
Vice President, Digital | NESN | Cable television network | 2013 – 2015
Promoted to Vice President and appointed to NESN’s Senior Management Team, the executive team of the top nine officers in the company. Expanded NESN’s digital product line to include new mobile applications, social media channels, and digital video production. Key accomplishments:
❏ Increased NESN’s digital audience to 8.1MM uniques/month, ranking in the Top 30 U.S. sports websites.
❏ Developed NESN’s five-year strategic plan for sales, product development, production, and operations.
❏ Increased NESN’s mobile audience to 4.0MM monthly unique visitors through new mobile products.
Director, New Media | NESN | Cable television network | 2008 – 2013
Hired to run NESN’s newly-formed digital department. Responsible for NESN’s entire digital product line, including Web development, mobile applications, digital content strategy, digital video, social media marketing, and digital marketing programs. Key accomplishments:
❏ Increased NESN’s digital audience to 4.2MM uniques/month, ranking in the Top 40 U.S. sports websites.
❏ Architected, developed, and re-launched NESN.com with new strategies for digital content and sales.
❏ Performed due diligence on the digital businesses of acquisition targets of NESN’s parent companies.
Product Manager | ABC.com | Broadcast television network | 2007 – 2008
Promoted within The Walt Disney Company to serve as Product Manager of Community for ABC.com, the website for the ABC Television Network. Managed the strategy, development, and monetization of ABC.com Community, ABC’s user engagement platform. Product portfolio included fantasy games, message boards, blogs, web videos, and social media integration for all of ABC’s television programming, with a focus on prime-time programs including Dancing with the Stars and Grey’s Anatomy. Key accomplishments:
❏ Increased ABC.com Community traffic by 216% through social media marketing and fantasy games.
❏ Increased ABC.com Community revenue by 128% through new advertising optimization systems.
❏ Managed a national team of contractors for software development and content moderation.
Technical Producer | ESPN.com | Cable television network | 2005 – 2007
Hired by ESPN, the sports television network owned by The Walt Disney Company, to lead its development of ESPN Search, the search engine powering ESPN’s content syndication to search engines, mobile products, and content partners. Expanded role to encompass product development for search, sponsored advertising, and content syndication. Key accomplishments:
❏ Authored PRDs, developed, and launched ESPN Search to increase revenue and elevate trending topics.
❏ Increased search traffic by 300% Y/Y by integrating search results contextually into site content.
❏ Increased sponsored link revenue by 250% Y/Y by optimizing sponsored link placement.
Technology Associate | Bridgewater Associates | Hedge fund | 2004 – 2005
Consultant | Appian Corporation | BPM software company | 2003 – 2004
Product Management Intern | Microsoft | Technology company | Summers of 2001 & 2002
Software Development Intern | Akamai | Content delivery network provider | Summers of 1999 & 2000
Master of Business Administration (MBA) | Cornell University | 2011 – 2013
Bachelor of Science, Computer Science | Massachusetts Institute of Technology (MIT) | 1999 – 2003
