Nielsen, the television ratings authority, released a study on August 6 claiming a statistically significant causal relationship between Twitter activity and a change in television ratings, using data provided by Nielsen subsidiary SocialGuide. The key missing element from the Nielsen/SocialGuide study is the magnitude of the change due to Twitter activity . The study claims statistical significance (some Tweets sometimes do change TV ratings), but never discusses by how much the ratings were changed. A statistically significant change doesn’t need to be large to be significant. Since they didn’t include magnitude, I’d bet the change is small rather than large.
Magnitude has been included by Nielsen/SocialGuide in a previous study on correlation between Twitter activity and Nielsen ratings, so its omission in this study may also indicate that the causation magnitude is small.
More than anyone, I want to see a connection between Twitter activity and TV ratings (it’s part of my job, after all). This study could provide the ammo needed by digital leaders in traditional media outlets to advocate for even greater integration of television content with social media. We just need to know the magnitude of the change in ratings that social media can achieve.
AMC’s The Killing is offering one of the best second-screen experiences I’ve seen for a scripted show. We’ve been watching The Killing Story Sync on AMC.com for every episode of Season 3. The features on Story Sync add additional depth to the show, with images of important documents in the show and live polls about where the show’s plot should go. The best parts of the Story Sync have been its close-up images of evidence in the ongoing case of Season 3, as well as all the documentation for the imprisoned Ray Seward. I would love one of these type of Story Syncs for Mad Men next season.
It’s the season finale of MAD MEN! Join my live blog and learn more about Don Draper’s fate. Link: http://www.awfuladvertisements.com/2013/june/mad-men-live-blog-season-6-episode-13-in-care-of.html
There’s only one more episode to go in Season 6 of MAD MEN. Visit my live blog for the penultimate Episode 612 and see how far we’ve come this year (the answer: not very far). Link: http://www.awfuladvertisements.com/2013/june/mad-men-live-blog-season-6-episode-12-the-quality-of-mercy.html
Mad Men Live Blog: Season 6, Episode 11: “Favors”
Review the highlights of this week’s Mad Men episode in my Mad Men live blog! Episode 611 moves Don Draper one step lower on the downward spiral. Let’s celebrate his debauchery together!
MAD MEN Live Blog: Season 6, Episode 9 — “The Better Half” (AwfulAdvertisements.com)
Relive your favorite memories of 1968 through my Mad Men live blog! Join me from beginning to end for Mad Men Episode 609: “The Better Half.”
I am here at Internet Week NY for a panel on “Lean Content.” How appropriate that I’m writing this promo on a WordPress blog! It’s the world’s best CMS and it’s extremely affordable. Moral of the content wars: tech is a commodity. Lease it cheaply.